A Winner for the Second Half

I am a big believer in thematic investing. Moreover, I am a big believer in investing in companies that have reached inflection points in their business model and exhibit multiple favorable characteristics that  make a purchase of the stock that much more attractive. 

Sometimes, in the small-stock arena, a stock has a bit of a complex story that hinders the shares reaching their ultimate potential.  Some would call that a failing.  I refer to it as an opportunity.

Park City Group, Inc. (NYSEAMEX: PCYG - $3.35) of Park City, Utah is one such company.  Remarkably, the company has nothing to do with the ski business. Of course, would I profile a company in that segment in May?

Led by a co-founder of Mrs. Field’s Cookies, Park City Group is a Software-as-a-Service ("SaaS") provider to major retail entities, with a focus on the grocery, drug, and mass merchant verticals. The Company’s SaaS enables its clients to have unique visibility into their consumer goods supply chain.  

Much like Wal-Mart (NYSE: WMT) has dominated the retail space due to its ground-breaking use of logistics and supply chain management, PCYG has more than $100 million invested in development and 16 years of commercialization surrounding its proprietary scan based data platform.  As a result, PCYG has designed and sold its proprietary systems with a great deal of success.  In fact, its customer base reads like a who’s who of retail. 

Through its proprietary process known as Consumer Driven Sales OptimizationTM, PCYG Group helps retail and consumer packaged goods customers turn transactional information into actionable strategies to lower inventory, increase sales and improve efficiencies in the supply chain. The company's services increase its customers' sales and profitability, while ensuring regulatory compliance for both retailers and their suppliers.

PCYG’s products are deployed in a hub-and-spoke format whereby a headquarters or regional site implements it first and then it is released to the spokes along the network.  Information is then sent back to the hub through the spokes as well.

The company recently released its 3Q12 financial results and although they were solid, the near-term future expectations are outstanding.  During the third quarter PCYG secured its first major win in a retail vertical outside the grocery store industry. This retail hub has the largest store system of any of the company’s existing customers and the pace of supplier spoke growth grew during the third quarter. 

Moreover, management noted that it is seeing an acceleration of customers deploying more of its solutions deeper into their supply chains, which sets the stage for a significant revenue ramp, beginning in the current quarter.  Since PCYG’s customer base is comprised of large chains, the market opportunity is substantial as the existing customer base is penetrated even further.

From a trading perspective, we think PCYG is very attractive. The stock is above both its 20-day and 50-day moving averages, and is basically smack dab in the middle of its 52-week range.  Insiders and institutions own roughly 60% of the company and though volume remains light, we believe that will change as the progress in the quarter’s business takes hold.  Plus, since the stock is only 16% below its 200-day moving average, a buy signal alert will go out once the fundamentals push the stock past this milestone.

A combination of fundamental and technical stock events is hard to find, but we believe that the convergence will occur with PCYG this summer.  If so, the stock could move 50% higher from its current levels.

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